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Self-Regulation

FEDMA has initiated a mosaic of self-regulatory schemes for e-commerce, called the "Ring of Confidence", in order to ensure consumer confidence online and strengthen the e-commerce and interactive marketing business sector.

Codes of Practice

FEDMA has initiated a mosaic of self-regulatory schemes for e-commerce, in order to ensure consumer confidence online and strengthen the e-commerce and interactive marketing business sector.

October 2006

New Ethical code guides marketing communications worldwide

To address new ethical challenges brought on by a rapidly-changing media landscape, the International Chamber of Commerce (ICC) has published a consolidated and expanded version of its advertising and marketing codes.