Emma Lawson takes over as FEDMA Chairman

PRESS RELEASE                                                                

Brussels, 3 August 2007

Emma Lawson takes over as FEDMA Chairman 

Emma Lawson, Head of Global Marketing and Publishing at Reader’s Digest, has replaced Patricia Killen as Chairman of FEDMA, at the Executive Committee meeting on 23 July.

Ms. Lawson said “it is a pleasure to take over the leadership of FEDMA at this important time for the association. We will be celebrating the 10^th Anniversary of the association in September”. She continued, “Obviously, I am very sorry that Tricia Killen, who was elected Chairman of FEDMA in April 06, has resigned as Chairman after leaving Reader’s Digest. Tricia had already set the strategies for FEDMA and we are all enormously grateful to her for her hard work and dedication.”

FEDMA is the unique voice of the European direct marketing industry. Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing. FEDMA also has more than 200 direct company members. Today, direct marketing strategies (via mail, telephone, Internet and direct response) are an essential tool for companies to approach, inform and retain customers, as well as providing customer relationship services.

The development of sophisticated databases, telemarketing and e-marketing has made direct marketing increasingly popular as a marketing strategy and has encouraged strong investment. The direct marketing sector represents an annual expenditure of over 100 billion euro and employs over 2 million people directly, and many more indirectly, within the EU.

For more information, please contact Anne Marheim Støren

ENDS

Note to Editor

About FEDMA

FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members.

For FEDMA’s Press Pack, please visit: http://www.fedma.org/press.74284.en.html

For the latest news and additional information, please visit: http://www.fedma.org/latest-news.60022.en.html

For more information, please contact

FEDMA                                                                                                                                       

Anne Marheim Støren

PR and Communications Manager

Tel: +32 (0)2 776 03 97

E-mail: astoren@fedma.org

If you would like to add the e-mail addresses of colleagues or other contacts, please do not hesitate to contact us by reply e-mail. On the other hand, if you wish to be removed from this list, please reply with "REMOVE" typed in the subject header. Thank you.

Direct Marketing Associations in Europe and elsewhere affiliated to FEDMA: