FEDMA launches a code on Spyware

PRESS RELEASE                                                                

Brussels, 6 December 2006

At its recent Board meeting FEDMA adopted a new code on Spyware and other intrusive downloads.

The code is designed to help the direct and interactive marketers as well as to provide guidance on how to avoid unacceptable downloads when marketing online.

“The most important part of any relationship between buyer and seller is trust,” said Alastair Tempest, the Director General of FEDMA. “This code, which is very closely based on self-regulation in the US, aims to help our members and all others involved in online marketing. It strongly encourages them not to include intrusive downloads in their websites, emails or other online communications which interfere or surreptitiously “spy” on consumers. A consumer – or a business – which discovers that it has unknowingly downloaded intrusive software will lose trust in e-commerce.” The said code can be found on the FEDMA website.

FEDMA is the leading European association for both on and offline marketing, representing thousands of enterprises and safeguarding their businesses.

Note to Editor

About FEDMA

FEDMA, the Federation of European Direct & Interactive Marketing, represents the sector in all its forms. FEDMA’s objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop. In addition to its direct Corporate, Corporate Associate and Company Members, FEDMA represents nearly 10,000 companies through its national DMA members.

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For more information, please contact

FEDMA                                                                                                                                       

Justine Korwek

PR and Communications Officer

Tel: +32 2 776 0391

E-mail: jkorwek@fedma.org

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