FEDMA - Federation of European Direct and Interactive marketing
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FEDMA's Mission Statement

Today, direct marketing strategies (via mail, telephone, Internet and direct response) are an essential tool for companies to approach, inform and retain customers, as well as providing customer relationship services.

The development of sophisticated databases, telemarketing and e-marketing has made direct marketing increasingly popular as a marketing strategy and has encouraged strong investment.

Through its many activities, FEDMA is dedicated to building the business of cross-border direct marketing, both through its vast network of contacts and businesses within and beyond Europe and by representation within the institutions of the European Union.

FEDMA's mission statement is to:

  • Protect the European direct and interactive marketing industry and the interests of our members from restrictive European legislation. FEDMA aims to encourage the European institutions to ensure a healthy commercial and legislative environment within which the industry may prosper.

  • Promote the European direct and interactive marketing industry towards governments, media, businesses, consumers; to encourage the growth and profitability of our members and support the further development of direct marketing as a marketing strategy

  • Inform members, governments, media, businesses, and consumers about the European direct and interactive marketing industry