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Special Support for FEDMA

State-of-the-Art Marketing Information for You - at Special Savings

2008-01-04

How? For any Racom book you buy, you will get a 15% discount off the list. In addition, a 15% contribution will be made to FEDMA.

And ordering couldn’t be more convenient. Pick one of three ways:

On line: go to www.racombooks.com, choose your books, and follow the prompts. In the “Comments” box, type in FEDMA, and your discount will be automatically calculated.
FAX: Dial 312-494-1600 (In the US) and place your order. Include the "FEDMA" code with your order.
Mail: 150 N. Michigan Ave. #2800, Chicago, IL, USA 60601. Include the "FEDMA" code with your order.

For all orders, please include your credit card number and indicate your preferred method of shipping to a street address.

The books shown here are just samples of Racom’s 25+ marketing books, all devoted to helping you make more money from your marketing programs. Click on the link or go directly to www.racombooks.com to see all of the possibilities.

Please click the titles to view full details (open in PDF).

DM/DBase:

--Herschell Gordon Lewis, On the Art of Writing Copy, $34.95

--Susan Jones, Creative Strategies in Direct & Interactive Marketing, $49.95

--Peter Rosenwald, Accountable Marketing, $59.95

--Alan Weber, Data-Driven Business Models, $49.95

--Arthur Middleton Hughes, Customer Churn Reduction and Retention for Telecoms: Models for All Marketers, $59.95

--Richard Tooker, The Business of Database Marketing, $59.95

--Donna Baier Stein, The New Marketing Conversation, $34.95

--Katie Muldoon, Catalog Strategist's Toolkit, $59.95

--Block, Business-to-Business Marketing Research, $69.96

Branding/Marketing