FEDMA - Federation of European Direct and Interactive marketing
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Welcome to the 'Protect' section of the website: This is how FEDMA helps to 'Protect' its members & the industry as a whole

 “FEDMA is a professional body, impartial and responsive”

Gillian Epps, ICLP 

It is the objective of the FEDMA Public Affairs & Self Regulation Division

-To monitor closely all EU initiatives which may have an impact on the direct marketing sector; to address and defend the interest of its members at the EU level, for instance via written position papers, briefing papers, press releases and participation in EU Institutions’ hearings and workshops

-To elaborate self-regulatory codes for the healthy development of the sector

-To work in close co-operation with FEDMA members and other organisations

 

Two members of staff work full time on all EU issues with an impact on the direct marketing industry, in particular the regime for commercial communications, e-commerce, data protection, and postal affairs. Every Friday they publish The Weekly Update, an electronic newsletter providing FEDMA’s Corporate, Corporate Associate, and Direct Marketing Association members with up-to-date information on all EU developments concerning direct marketing. 

 

Working in close co-operation with FEDMA members

In order to inform members about EU initiatives, promote discussions, and establish actions, FEDMA has created the following committees and councils - Legal Affairs Committee, Postal Affairs Committee, Ethics Committee, Environment Committee and List Council. From time to time special task forces are also set up, with the aim of drafting self-regulatory codes to be approved by the Board of Directors.

If you are a FEDMA member and would like to become involved in our lobbying activities, why not join one of our Councils? For more information or to join our groups, please fill in and return this form.

 

Working with other organisations
FEDMA works closely in collaboration with other organisations such as the ICC (International Chamber of Commerce), EACA (European Association of Communications Agencies), EADP (European Association of Directory and Database Publishers), EMOTA (the European Mail Order Trade Association), ENPA (European Newspaper Publishers’ Association), EPC (European Publishers Council), EUROCOMMERCE, IAB (Interactive Advertising Bureau), UNICE (Union of Industrial and Employers’ Confederations of Europe), and WFA (World Federation of Advertisers).

FEDMA also looks after the secretariat of the Postal Users’ Group (PUG). The main purpose of this group is to exchange ideas and positions with other organisations, and to draft, when necessary, joint position papers.

Useful Links

  • Useful Documents

 

 

  • Other useful EU sites
    • The EU at a Glance
    • EUR-Lex - Online access to EU legal documents, including treaties, legislation (including draft legislation) and case law
    • Europe Direct - Not the FEDMA newsletter, but a free online/e-mail service which provides information on the EU, covering topics such as EU policies as well as more practical matters like your rights and opportunities as an EU citizen. People in the EU can also call the service for free on 00 800 6 7 8 9 10 11. Callers outside the EU should dial +32 2 299 96 96 (calls will be charged at normal rates).